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Mkhadzi is accused of not promoting Kicks Kokovha sneakers following the R120 million deal.

In November 2021 Makhadzi announced that she had inked an R120 million deal with the sneaker brand, and little did we know the partnership would spark controversy between the parties. Over the weekend, Sunday World reported that they were being dragged to court for apparently failing to promote the sneaker collection. Kicks Sportswear has reportedly…

In November 2021 Makhadzi announced that she had inked an R120 million deal with the sneaker brand and little did we know the partnership would spark controversy between the parties.

Over the weekend, Sunday World reported that they were being dragged to court for apparently failing to promote the sneaker collection. Kicks Sportswear has reportedly slapped them with an R8.2-million lawsuit. In response to the allegations, Open Mic Productions has come out guns blazing to dismiss the lawsuit against their client. In a statement, Open Mic Productions accused the complainant of trying to tarnish their brand.

According to the publication, the partnership agreement stipulated that Makhadzi was supposed to wear the sneakers to her performances. Additionally, she was required to promote the brand on social media.
“The plaintiff therefore claims damages for the following: The units of shoes in the warehouse being 6 900 pairs, less 20 pairs, sold in Limpopo, thus being 6 880 shoes at the retail price they would have sold, if first and second defendants did not breach the partnership agreement, thus amounting to R8 249 120,” read the court papers according to the publication.

They said when they entered into the R120 million agreement the supplier insisted that they launch the sneakers even though they had concerns that the peak festive shopping season was looming, and they had no stock in hand. “Stock never arrived in the agreed 90 days. It wasn’t until February 2022 that 6900 shows were received.

Several attempts were made by Open Mic Productions to assist the supplier to honour the obligations of delivering the goods. In terms of the contract, the complainant was to provide 8000 pairs of shoes on a monthly basis and that has not happened to this date,” the statement continues. According to the record label, they went so far as to provide Makhadzi’s schedule regarding activations to boost the sales of their brand. However, he failed to do so or refused.

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They said they organized an activation in Makhado which was a success and after the activation, he failed to respond to their messages and take their calls. Open Mic says they received a lawyer’s letter in April, in an attempt to rescue the project, they requested a meeting to tackle the issue with lawyers present.
“At this joint meeting, it was agreed that we will attempt to jointly salvage the situation. Instead of a meaningful meeting with the complainant, we received summons plus particulars of the claim.”

© 2022, Mabanga Lucia. All rights reserved.

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