Earlier this month it was confirmed that Kaizer Chiefs and Italian sportswear giants Kappa have reunited in a landmark agreement that sees Kappa become Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period of five years. “The agreement to reunite two of the leading brands in football was signed…
Earlier this month it was confirmed that Kaizer Chiefs and Italian sportswear giants Kappa have reunited in a landmark agreement that sees Kappa become Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period of five years.
“The agreement to reunite two of the leading brands in football was signed in Italy last week, rekindling a relationship that first started in 1989 for seven trophy-laden years and a memorable football fashion journey,” a statement recently read.
“The relationship between Chiefs and Kappa dates back to 1989, when Chiefs first wore the Italian brand. The partnership – which lasted until 1996 – saw the two brands build a strong and proud heritage. Over this time, Chiefs won many trophies and became leaders in the football fashion sphere. This marriage also generated enormous growth for the Kappa brand in South Africa and neighbouring countries.”
The new partnership follows the parting of ways between Chiefs and Nike at the end of the 2022/23 season, after the longest kit partnership in the club’s history, lasting 23 years.
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Speaking on Sports Nights Live on Monday, Jessica Motaung further revealed why it was such a landmark partnership.
“There’s a very substantial financial contribution, which every sponsor does. Let’s just say it’s an extensively lucrative deal structured in such a unique way, one that can change the trajectory of how kit deals are done.
“The design process [with Kappa] has certainly started, in fact, part of my travelling there [Italy] to conclude the deal was also to look at some of the proposed designs. We are obviously still in the finalisation steps, but we’re very excited.
“They will be innovative, but at the same time remembering the history of where we come from. What I’ve loved is the changes Kappa has made and the progressive way they are looking at doing our kit.”
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There will be plenty of anticipation around new Chiefs kit designs
In terms of the new agreement, Kappa will supply kit and accessory products to all Kaizer Chiefs teams, from the Kaizer Chiefs Youth Academy Development teams to the senior team.
In addition, Kappa will have the right to manufacture and distribute Chiefs and Kappa branded merchandise and accessory products in South Africa, throughout Africa and the across the globe.
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