“Optics”, so the public relations and reputation management gurus will tell you, are crucially important for brands – and even more so for politicians. All politics is, at heart, about who wins the optics battle. What a politician looks like and what he or she says matter far more in the court of public opinion…
“Optics”, so the public relations and reputation management gurus will tell you, are crucially important for brands – and even more so for politicians.
All politics is, at heart, about who wins the optics battle.
What a politician looks like and what he or she says matter far more in the court of public opinion than their records in terms of service to their communities.
And the ANC, particularly, is an organisation whose members are susceptible to, and easily swayed by, impressions.
That is why the radical economic transformation (RET) faction of the party, loyal to former president Jacob Zuma.
